Sunday, July 04, 2004

Decoding Value
This is a nice article detailing how people at different levels in organizations view Return On Investtment (ROI) or any metric for that matter: "If your target organization that you want to communicate value to is a megacorporation, you may never communicate directly with the CEO or CFO, but the management layers you work with often do. You need to be able to communicate directly to your immediate audience. You also need to help the audience communicate value with the next level and up." It also discusses how management priorities vary depending on the strength of the economy.

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