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Monday, September 05, 2005

Web manager: you can't serve everybody
Good advice for anyone invlved in creating websites:
"Amazon creates very little of its own content; music and book publishers do, authors and reviewers do. Amazon has reduced overhead in other areas by getting publishers to do a lot of the work in classifying and describing the books and music available.

If you have all these advantages, then, sure, build a huge website. Otherwise, live within your means. Focus on your most important customers and make sure your website excels in meeting their needs. That’s how you create value. "

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